In 2020, McDonald’s made celebrity meals the hottest things in fast food. Burger King being Burger King we weren’t going to let them enjoy the moment without a little poke.

We decided to launch our own celebrity meals but, in this case, removing everything artificial just like we did with all the food on our menu - Keep it Real Meals.

We partnered with three top celebrities using their real names to promote our real food.

Annitta : Larissa Machado

Lil Huddy : Chase Hudson

Nelly : Cornell Haynes Jr.

And, we gifted all of our media time in the 2021 MTV VMAs to Annitta — er, I mean Larissa Machado — so she could give her first ever performance in the show.

Changing just three names we proved their was nothing artificial about BK and earned 1.2B impressions alongside 7M social mentions.

Recognition: 2021 Ad Age - 3 of the Top 8 celebrity meals, 2022 Cannes Lions - 3 Shortlists, 2022 London International Advertising Awards - 1 Bronze, 2023 Clio Awards - 1 Bronze

Press: “Ranking celebrity meal deals of 2021” via AdAge, “Burger King Has New Celebrity Meals And One Is With Nelly. But you'll have to know his real name if you want to order.” via Delish