When the US government considered moving cough syrups "behind the counter", J&J + Pfizer + other OTC manufacturers chose me and my team to help stop teens from getting high on their products.

We designed a campaign to reach teens in the safest space: their phones. Leveraging mobile SEM to intercept teens researching how to get high in combination with an un-winnable, FTP mobile video game we hoped to illustrate the side effects of cough syrup abuse.

It worked, reducing cough syrup abuse by 26% (as presented to the US Congress).

Recognition: FWA - Mobile of the Day (December 10, 2014), 2016 North American Effie Awards - Bronze Effie (Small Budget) and Bronze Effie (Disease Awareness & Education: Advocacy)

Press: “Tribal Worldwide Creates Robotripping, Puking Robot App” via Ad Week